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Civic Arts · Print & Campaign · 2024

Twenty-two shows, two inks

Season posters and a bus-shelter campaign for a Madison arts nonprofit on a thin budget.

Twenty-two shows, two inks
Challenge

Twenty-two shows to announce, a print budget under six thousand dollars, and a board hoping it could look like more than it cost.

Approach

One poster grid, two ink colors, every show in the same frame. Cheap to print and readable from across the street.

Outcome

Season ticket sales came in up a quarter on the prior year. The org has reset the grid for two seasons since, in-house.