Driftless goes to grocery

Driftless was about to land its first two grocery chains with a label that looked like fifty others on the shelf. Good beans weren’t going to fix that.

One bag layout, nine roasts, a color band per roast so a stocker can face the shelf without reading a word. We redrew the mark and hand-painted the shop sign while we were at it.

Both chains took the line. Wholesale accounts went from eleven to twenty-six in a year, and the team now ships seasonal bags without calling us.