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Posture · Product Design · 2024
A coach in your pocket
iOS and web product design for a movement-coaching startup, setup flow to shipped app.
Challenge
Posture’s prototype made sense to its two founders and nobody else. Test users were quitting setup before their first session.
Approach
We cut setup from nine screens to four and put a new build in testers’ hands every Friday for ten weeks.
Outcome
In the App Store in nineteen weeks. Setup completion went from under half to four in five, and the founders still text us screenshots of reviews.